Mobile World Congress 2012, held in Barcelona, was a fitness tracker haven. A number of devices were on show along with a vast range of fitness apps as the market for wearable tech starts to gain momentum.
Listed by many news sources as one of the top five trends at this year’s Mobile World Congress, ‘wearable tech’ was everywhere in Barcelona.
Within that trend, a clear niche is being carved out by companies large and small. With big companies like Nike and Motorola entering the fray, mobile fitness trackers and apps are beginning to show up everywhere.
Devices on show in Barcelona included the Motorola MOTOACTV – a combined GPS tracker and MP3 player that sports an optional stereo headset that incorporates a clever heartbeat monitor. Jawbone were showing their ill-fated Up device while Nike used the event as an opportunity to show off their new Fuelband bracelet and announce an API to allow software developers to interact with the unit.
While the marketplace for these devices is still in its fledgling stage, with established devices such as the Fitbit Ultra doing great business, these new launches are sure to spice up the niche and bring some interesting developments across 2012 as each business fights to grab market share.